There is no better way to generate leads and build your online business faster than by ezine advertising. Yet, ironically, ezine advertising is one of the least developed advertising tools on the internet today. Ezine is an online newsletter, an online version of a newsmagazine and it sells advert slots like a magazine would. Using ezine means you speak directly to its audience because it already has an established opt-in subscriber base that receives its newsletter.
Ezine solo or standalone advertising is perhaps the most impactful and result-oriented advertising tool an internet marketer can deploy to grow his business. And except you are a marketing genius, with some ingenious ways to drive traffic to your site, you would be imprudent not to use ezine solo adverts to build your opt-in list. The benefits are too numerous and the drawbacks too negligible to ignore it.
How ezine solo works
If you have a business, product, or service to promote then it is common sense to use ezine solo. Solo means one, unaccompanied, single. Thus a solo ad is a standalone; it shares the page with no other adverts and is 100% guaranteed to be seen. The advertiser buys a slot from the publisher and his advert is placed and sent out to every single email on the newsletter’s opt-in list. For the really big ezines this could be thousands of interested subscribers voluntarily ‘listening’ as you make your sales pitch. You couldn’t ask for a better opportunity as an affiliate marketer or online business owner.
Benefits of ezine solo ads
It is a relatively cheap way to sell your way to the top. The average cost per thousand or CPM of a solo ad is less than $3. What this means is that for a monthly budget of $100 you can speak directly to millions of people of your choosing. Yes, that is what you do when you buy selected ezine solo adverts; you simply ‘borrow’ the publishers’ opt-in list and take your goods to them. There can’t be many smarter ways to build your own list.
Ezine advertising is a targeted one; you get to choose your desired audience. You have ezines in various niches: sports, religion, IT, politics, etc. so it becomes easy to pick an ezine related to your niche. The possibility of the advert treated as spam is zero because it is sent directly to the inboxes of people who have agreed to receive the newsletter regularly. In some cases subscribers to the newsletter earn credit bonuses for actually reading the mail, another ingenious way to guarantee the mail is read.
Getting the best from ezine solo ads
You may have a topnotch advert strategy, that is wonderful, but your product and the sales pitch must match the strategy otherwise you may as well flush your money down the drain. In effect, your product and the sales strategy must be good if you hope to lock-in the expected traffic from your ezine solo advert.
Your product or service must be useful and of good quality. Get a good related ezine, one with quality content, to subscribe to. Get to know the publisher and let him/her know your advert plans. You need to be sure you are both on the same page before you purchase the solo advert slot. Your ad must be simple, short, and well laid out. It must be unambiguous and informative. Give concise instructions and preferably direct traffic to your landing page where you can easily capture emails. Track the impact; you can do that manually or by Ad Tracker. You want to be sure the advert is generating the required buzz.
The smart move today to help drive traffic to your website, blog, squeeze page, or opt-in list is to develop an excellent solo advert for any of the over one thousand ezines in diverse niches listed online. That is guaranteed to drive traffic your way, increase your opt-in list and leave your PayPal account bulging.