Who is your target audience? They also come in other names, such as target market and target customers. They all mean one thing, though: they are the reasons why you are having marketing campaigns. You want to get their attention through your ads. After all, they are the ones who will be able to buy the products or avail of the services that you are offering. It’s also the reason why it’s very important that you get to find them. But how? Where can you possibly find them? How can you find your market?
Conduct a Survey
One of the age-old ways of finding the target market is to conduct a survey. To start, you need to have your questionnaire, composed of questions that are geared towards finding not on your target market in general but also their preferences or characteristics. You are then going to distribute this to a selected sample. The answers will then be tabulated, and the results will be interpreted.
Find Them in the World Wide Web
You can also find your target market in the World Wide Web. There are, after all, millions of people from all over the world that use the Internet 24 hours a day, 7 days a week. If you have a website that is up and running, you can use the statistics of your traffic to get a bird’s eye view of where your target market comes. Tools such as Google Analytics will inform you how they are able to arrive at your website, as well as the pages that they have visited. You will also be able to determine the keywords they used in finding your website. Through their queries, too, you will have an idea what types of information your target audience has been looking for.
Read Magazines and Newspapers
You may wonder, “How can magazines and dailies help you in finding your target market?” There are a number of ways. First, by reading, you can have an idea what the current and emerging trends are. Usually, they also bring about a whole new target market. You can also use these media to publish ads about your business. If you get replies or queries from your readers, it means that there are really people who are interested in what you are offering, and you already have your upcoming target audience. Another good way is to check out books that are sold in bookshops. What are the usual topics?
Go for Outdoor Advertising
You can put up billboards, posters, flyers, building and fence wraps, leaflets, brochures, and a lot more. With them, you can talk about the benefits of your products and services. You can also provide contact details that they can use should they want to place an order or avail of your service, as well as ask some questions about your business.
Finding your target audience is one of the essential parts of your marketing campaign. You can use your demographics to inspire you of the ad-headlines and images–that will immediately and surely capture their attention.